Costume designer Carl Gerard Elkins and photographer Mierswa-Kluska were approached by Goodyear Dunlop to do an advertorial spread to “photographically realize key, underlying themes in the Goodyear product line, namely: strength, robustness and armor.”
Ad agency: Anzinger Wüschner Rasp.
NOTE: Here’s a fun Goodyear tagline story:
For years, Goodyear’s smart slogan was:
“The Best Tires In The World Have Goodyear Written All Over Them”
But, back in the 1990s, a competitor took them to court over that claim, and won.
What did Goodyear do?
They added, in much smaller type, ahead of the tagline in their logo lock-up: