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German Models Wearing Nothing But Tires


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Costume designer Carl Gerard Elkins and photographer Mierswa-Kluska were approached by Goodyear Dunlop to do an advertorial spread to “photographically realize key, underlying themes in the Goodyear product line, namely: strength, robustness and armor.”

Pretty wild.

Ad agency: Anzinger Wüschner Rasp.

NOTE: Here’s a fun Goodyear tagline story:
For years, Goodyear’s smart slogan was:
The Best Tires In The World Have Goodyear Written All Over Them
But, back in the 1990s, a competitor took them to court over that claim, and won.
What did Goodyear do?
They added, in much smaller type, ahead of the tagline in their logo lock-up:
“We Say…”

Read more: http://buzzfeed.com/copyranter/models-wearing-nothing-but-tires


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German Models Wearing Nothing But Tires

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